What does it take to be good sales professional as we head more deeply into the first quarter? For sales forces here in the Northwest, there is no time to waste. Being in sales is a truly dynamic process; one of constant change and opportunity. A true numbers game is integral to success. The more people you meet and you talk to, the more people will remember you. It is not what you know but who knows and recommends you.
The Carnegie Principles in How to Win Friends and Influence People are not only steeped in great tradition but establish the true guidelines to increasing and continuing success. Every one of us needs to head back into this classic guide and remember the common sense strategies that made Dale Carnegie the achiever he was over his lifetime. Many of us tend to forget that Mr. Carnegie was originally a salesperson himself.
Being honest and sincere is truly the book’s mantra. This simple strategy betters the lives of sales professionals around the world and their clients. The Carnegie focus of being genuinely interested in other people is also a key ingredient to sale’s success. Everyone has a story and the willingness to listen can make every difference in selling to a client.
By simply paying attention to people in a positive way and involving them in what we do, will normally bring both opportunity and process to every selling situation. In Part Two, Section 2 of the book, it states: “Actions speak louder than words, and a smile says, I like you. You make me happy. I am glad to see you.”
Insincerity fools no one. Real smiles will create real results for all of us. Mr. Carnegie has proven it. As stated in the book, the Chinese had a simple proverb: A man without a smiling face must not open a shop.
A smile sends a message of good will to every one we share it with on a daily basis. It is the number one reason for sales success. A smile is the simplest of expressions that bring such great results.
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