5 Strategies for Increasing Brand and Image

April 4, 2014

IMU TeamBranding and image are critical to businesses across the Northwest. Combined with referrals and visibility, the heart of organizational success comes from what people think of the company. They are the differentiators for opportunity and growth.

It is not what the business knows; it is who knows the business and its reputation. The identity and message are always communicated together. As leaders know, in the Dale Carnegie classic, How to Win Friends and Influence People, everything is founded on relationship, trust and engagement.

Against every kind of competition, companies must stand out in positive ways. Leadership must have a game plan that involves a definable process that focuses on image.

Dale Carnegie Training offers the following five strategies that help jump start success:

  • Ask the team what is needed for positive branding. Press releases and social media sites like Google + and Facebook. Where does the business need to be for visibility?
  • Exposure is essential. Networking at Chamber of Commerce events or across business groups could be a good start.
  • Assess where you want to market. Does the business want to gain visibility locally, regionally, or across the Northwest. If using social media, there are no fences or territories and there is unlimited reach.
  • How important is it to build reputation? Everything must be done with success being the end result.
  • Assess the details. They are critical. Plan the exposure. When people look for the company and the products and services, is there a call to action?

If the business or organization is good and it does what is represented in print or on the website. Being searched for and being transparent is critical. Success is a numbers game and a game of both visibility and consistency. Getting the brand out there for people to see is a great beginning.


This post is brought to you by the good folks at Dale Carnegie Training Northwest, providers of professional development and management development courses and information in the Northwest. We’d love to connect with you on Facebook and LinkedIn.

Photo: I.M.U. Social Media


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