Sales Effectiveness

Four Reasons to Use Testimonials in Sales

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November 27, 2017
Four Reasons to Use Testimonials in Sales

Tweet Today, 92% of consumers incorporate product and service reviews into their online purchase decision1. Positive reviews are a critical component of an organization’s branding and marketing strategies because they instill trust and loyalty. Since third party reviews are so very effective, it’s difficult to imagine why many sales people don’t leverage them when selling...
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Negotiations—Four Steps for Smooth Selling

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February 24, 2017
Negotiations—Four Steps for Smooth Selling

Tweet Whenever stakes are high—as with negotiating, fear and anxiety tend to dominant our minds.  Instead of fearing negotiations, approach them with the same process and perspectives as those who have mastered the art of the deal.  Here is how. Define a win-win strategy.  Sales professionals sometimes refer to an upcoming pitch as, ‘Going...
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Three Stellar Service Steps from Sailing the Seas

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July 15, 2016
Three Stellar Service Steps from Sailing the Seas

Tweet Despite dozens of deranged cruise ship stories—from crashing into a giant rock to dozens of onboard illnesses, millions of Americans continue to cruise.  In fact, the number of passengers carried by the cruise industry has grown year-on-year and is expected to exceed 24 million in 2018.  If you’ve cruised before, you most likely have...
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Six Reasons Sales Aren’t Scary

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October 30, 2015
Six Reasons Sales Aren’t Scary

Tweet Many people shy away from sales because they fear confrontation; making a mistake; cold-calling and other rationales. Here are six reasons sales roles simply aren’t scary. Sales start everything. Henry Ford famously said, “Nothing happens until someone sells something,” because at the heart of every enterprise is the revenue-generating engine of sales. Appliances...
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Three Secrets to Achieving Success in Sales

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February 11, 2015
Three Secrets to Achieving Success in Sales

Tweet Is there a secret to success? Yes, according to a recent Inc. article which explores the findings of several studies revealing how to achieve more success in life. While the principles could be applied to any aspect of a person’s life, this post focuses on how to achieve more success in sales. 1.    ...
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Sales Strategies To Win The Battle (and the War)

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January 7, 2015
Sales Strategies To Win The Battle (and the War)

Tweet Any good salesperson knows that winning a sale is not a one hit wonder. There are rounds of conversations, relationship building and negotiation along the way. Sometimes, it can seem almost impossible, if not exhausting, to get the desired end result.  Sherrie Campbell seems to understand the challenge of securing that next sale,...
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11 Secrets for Sales Success

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August 16, 2014
11 Secrets for Sales Success

Tweet In sales, it is all about attitude and positive energy. Of course, here in the Northwest, good salespeople need to manage a portfolio of prospects and maintain a loyal owner base, but getting to that point is all conceptual. It takes consistency of mental focus and a true commitment to success. Generating business...
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5 Factors to Build Sales Success

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June 14, 2014
5 Factors to Build Sales Success

Tweet Selling is a great profession with a high ceiling for both success and opportunity. Building relationships and motivating prospects are important strategies for success. In fact, they are the foundation for opportunity. It is still the basic common sense strategies like listening and being knowledgeable that can make a sales week. Yet, how...
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Best Business Practices Begin with Identifying Motivations

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March 22, 2014
Best Business Practices Begin with Identifying Motivations

Tweet Motivation is a key component for any kind of success, no matter what the venture. In the competitive business world of today, however, it is an enormously effective tool, and its applications are much more obvious than anywhere else, perhaps, because the effects are immediately visible. Motivation enters the picture when it’s necessary...
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Do Sales Make the Economy Go Around?

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March 21, 2014
Do Sales Make the Economy Go Around?

Tweet Many professionals enter the workplace fresh out of college each and every spring. Each graduate is filled with knowledge and skill, and every single one of them wants to contribute here in the great Northwest. Bachelors and Masters aside, starting a career is a huge challenge with a multitude of directions. Have any...
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