Customer engagement encompasses all of the experiences and touchpoints a customer has with an organization’s products, services and employees. Forbes recently published its latest list of the top 50 Most Engaged Companies. These organizations offer consistent experiences, perform customer data analyses and design their teams in a matter that enables employees to prioritize the customer. Think about your…
Category: Sales Skills
Four Reasons to Use Testimonials in Sales
Today, 92% of consumers incorporate product and service reviews into their online purchase decision1. Positive reviews are a critical component of an organization’s branding and marketing strategies because they instill trust and loyalty. Since third party reviews are so very effective, it’s difficult to imagine why many sales people don’t leverage them when selling their products…
Negotiations—Four Steps for Smooth Selling
Whenever stakes are high—as with negotiating, fear and anxiety tend to dominant our minds. Instead of fearing negotiations, approach them with the same process and perspectives as those who have mastered the art of the deal. Here is how. Define a win-win strategy. Sales professionals sometimes refer to an upcoming pitch as, ‘Going in for…
Five Ways to Show Your Customers Some Love
Customer appreciation strategies need not be extremely costly or complicated. Here are five simple ways to show your customers some love. Surprise and delight. One of the easiest ways to love your customers is to reward them with complimentary perks. Expedited or free shipping, and sample products, are affordable ways to drive revenue and loyalty. …